Visual Thinking

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Using drawings, diagrams, thumbnails, and charts to understand the world and to analyze and conceptualize context, products, processes, and interactions. The ability to use these visual-thinking techniques individually, collaboratively, and in sessions with clients.

Case Studies

  • Stakeholder Mapping

    Stakeholder Mapping

    In a two-semester long capstone project students define, develop and deliver a full design project. Once students have defined the project aim, they are asked to identify all the stakeholders whose needs and interests must be considered in the research phase of the project.  This is often challenging for the  students as they have focusedContinue…

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  • Triple P.O.V. Storyboarding

    Triple P.O.V. Storyboarding

    Students are working on a project that involves multiple stakeholders, whose needs must all be taken into consideration after having created service design concepts.  To stimulate students to think through different points of view, they are asked to create three storyboards, each for the most important stakeholders. Students are asked to first start with theContinue…

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  • Service Diagramming

    Service Diagramming

    In a twelve-week Service Design course, students are developing ideas that involve multiple touch points, channels, platforms and interactions. To enable students to grasp, articulate and comprehend this inherent complexity, they are instructed in creating a service diagram. This is challenging because to this date, these students have only been trained to draw singular products/interactionsContinue…

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