Packaging Design Week 1, day 1, hour 1

Eric O’Toole Pratt Institute, MS Packaging, Identities, and Systems Fall 2021 This exercise was designed for first year, first semester graduate students. Each student was provided with a bottle, a container, a clamshell and other complex, but mundane packages. These were all common objects, void of any applied graphics. The students were brought through aContinue reading “Packaging Design Week 1, day 1, hour 1”

Stakeholder Mapping

In a two-semester long capstone project students define, develop and deliver a full design project. Once students have defined the project aim, they are asked to identify all the stakeholders whose needs and interests must be considered in the research phase of the project.  This is often challenging for the  students as they have focusedContinue reading “Stakeholder Mapping”