Advertising Design, Hong Kong Design Institute
Eddie Lau
Recent project brief for students to design a card game to promote athletics in Hong Kong that may also connect different generations of users to play together.
Students started with studying the classic portrait card game that seniors experienced in their younger age and then develop new game rules to stimulate the gamers to engage with a body exercise. Students work together with children, elderly care students, for user testing and prototyping prior to presenting the final concept to the Olympic Games Committee.