Design Synthesis

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Design synthesis involves abductive or ‘best fit’ reasoning to sense possible connections and relationships based on intuition and past experiences. A synthesizer is a systems-thinker and uses visualization techniques to articulate and connect the felt or thought aspect of a situation.

Case Studies

  • Service Diagramming

    Service Diagramming

    In a twelve-week Service Design course, students are developing ideas that involve multiple touch points, channels, platforms and interactions. To enable students to grasp, articulate and comprehend this inherent complexity, they are instructed in creating a service diagram. This is challenging because to this date, these students have only been trained to draw singular products/interactionsContinue…

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