Communication using language & metaphor 

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Being able to articulate the design challenge, process and project relationships in communication with stakeholders and design teams using clear, evocative and inspirational (e.g. analogy or metaphor) written and spoken language alongside physical and visual communication.

Case Studies

  • Eating a Raisin

    Eating a Raisin

    BAU, College of Arts and Design of Barcelona Jaron Rowan After doing 3 minutes of breathing/body work we get the students to sit down and in silence eat a raisin. The prompt is to do it slowly and pay attention to every detail. After 5 minutes they have to write down the eating experience. By focusing on…

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